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Dr Davide Dragone and Dr Luca Savorelli, researchers at the University of Bologna, claim that by getting rid of super-skinny models will wosen the nations obesity epidemic.
Within their paper ""Thinness and Obesity: A Model of Food Consumption, Health Concerns, and Social Pressure" they write: 'If being overweight is the average condition and the ideal body weight is thin, increasing the ideal body weight may increase welfare by reducing social pressure. 'By contrast, health is on average reduced, since people depart even further from their healthy weight. 'Given that in the US and in Europe people are on average overweight, we conclude that these policies, even when are welfare improving, may foster the obesity epidemic.'
The paper comes at a time where there has been a reported 80% increase in the rise of the number of young girls admitted to hospital during the last decade due to anorexia.
Simon Lawton-Smith from Mental Health Foundation, goes on to say 'The idealising of underweight models can set unrealistic expectations. 'A perceived failure to meet these expectations can lead to low self-esteem, anxiety and serious mental health problems such as depression. 'These in turn can increase the likelihood of developing an eating disorder.' Furthermore, we believe that the main issue has been overlooked. Models are not toys that can be played with for the purpose of public education. These are real people, people that have and can die because of malnutrition, that suffer a variety of physical and mental issues because of trying to achieve something that is un-natural and impossible for a good portion of the population.
If life were as simple as a text book, these researchers may well make a fair point. However, before trying to undo years of hard work from all those who have campaigned for a healthier industry, these researchers should go and discuss the reality of size zero goals with those parents that have lost their teenage children to this "ideal".

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From 1st January 2011, The Model Industry Union takes over from the Institute of Modeling, operating a free of charge worldwide model industry trade association. Providing free and impartial advice and support to its members; the Model Industry Union is the only resource you will ever need within the industry.

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